The Sans Soucis Company

Cosmétique Sans Soucis was founded in 1939 by Walter Friedmann in Berlin-Postdam.

The native Baden-Badener opened his first salon directly beside Schloss Sans Soucis and produced his first cosmetic products under the brand name Sans Soucis.

After the war, the committed cosmetician returned to Baden-Baden with his company. He invested his creative energy in the constant search for even more effective-substances and care systems. His work and his path-breaking developments gained international recognition.

Following Friedmann’s sudden death in 1970, his wife Maria Augustin took over the management of the family-owned business and has now been at the top for almost 30 years. Under her leadership, the company has developed into an internationally renowned concern that distributes its products worldwide with continuously increasing sales. Today Sans Soucis is one of the most significant companies in the cosmetic industry.

The Sources of Our Success

The reasons for Sans Soucis success can be found not only in the fact that the company uses natural substances but also in the fact that it has successfully developed innovative active substances and high-quality products.

• Sans Soucis was the first cosmetics producer to introduce collagen.
• In 1980, Sans Soucis pioneered the active substance Repair Complex, and was the first in the world to use it.
• In 1986, the two-phase-product Deep Moist Depot was put on the market. A Europe-wide patent followed soon thereafter.
• In 1995, Sans Soucis introduced the pure botanical active substance “Biocell”, which combat wrinkles, into the Repair Energy Line.
• In 1997, Sans Soucis was the first cosmetic producer to use the unique thermal spring water from Baden-Baden.

Sans Soucis continues to specialize in pioneering, first-class, high-quality cosmetic products. A talented, efficient Research & Development Department and close cooperation with international scientists and research centers guarantee innovative product ideas. At the same time, the flexibility and the independence of a strong family business facilitate the successful introduction of the new products to the market.

A high-quality product range of care and cosmetic products at an attractive cost-performance ratio, together with a brand appearance that is consistent all over the world and a coherent marketing strategy ensure that Sans Soucis will continue to be successful in the future.

A Worldwide Network

Sans Soucis is an international company represented in over 40 countries throughout the world. Efficient sales organizations and diverse sales promotions provide continuous support for our trading partners.

For nearly 60 years, Sans Soucis has cultivated a close partnership with specially selected retailers. Sans Soucis preparations are sold selectively in drugstores, perfumeries, leading department stores and cosmetic salons.

A professional, modern training system ensures that Sans Soucis staff members maintain and expand their expertise. In this way, it is possible to provide each consumer with expert counseling and products that suit her/his individual requirements.

All Sans Soucis products are produced exclusively in Baden-Baden. This guarantees consumers the same high level of quality and compatibility all over the world.